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About DIGI CTC Venture

Innovation  |  Quality  |  Service

Our Story

DIGI Electronics is part of the extended legacy of the CTC Group—a privately‑owned conglomerate that has been driving progress in Sudan since 1956.

Like our parent, we are people‑centric and future‑focused, investing in partnerships, technology transfer, and human‑capital development to bring world‑class electronics and services to every household.

What began as a family business has evolved into a trusted brand for televisions, refrigerators, and smart appliances—yet our entrepreneurial spirit remains as strong as day one.

Our Mission

“To build a sales organisation committed to providing quality products and services that deliver customer satisfaction and help unleash economic potential in a sustainable and responsible manner.”

Our Mission

Our Core Values

Moving Forward

Leading markets where we operate and continuously growing.

Employee Focus

Attracting, developing and retaining top talent through empowerment.

Integrity

Conducting business with ethics, respect and meeting commitments.

Teamwork

We accomplish more working together across the organisation.

Value Consciousness & Quality

Optimising resources while adhering to international quality standards.

Customer Focus

Being obsessed with understanding and exceeding customer needs.

A Timeline of Progress

Central Trading Company founded – our story begins.

Ventured into consumer electronics, laying the groundwork for DIGI.

Launch of state‑of‑the‑art service complex elevating after‑sales support.

DIGI Electronics expands regionally with smart‑connected appliances.

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