Innovation | Quality | Service
DIGI Electronics is part of the extended legacy of the CTC Group a privately‑owned conglomerate that has been driving progress in East Africa since 1956.
Like our parent, we are people‑centric and future‑focused, investing in partnerships, technology transfer, and human‑capital development to bring world‑class electronics and services to every household.
What began as a family business has evolved into a trusted brand for televisions, refrigerators, and smart appliances, yet our entrepreneurial spirit remains as strong as day one.
“To build a sales organisation committed to providing quality products and services that deliver customer satisfaction and help unleash economic potential in a sustainable and responsible manner.”
Founded in 1956 as Central Trading Company, the business has steadily grown from its roots into a consumer electronics leader by 2003, laying the foundation for DIGI. In 2018, it elevated customer care with the launch of a state-of-the-art service complex, and by 2025, it is set to expand regionally with smart-connected appliances, reinforcing its commitment to innovation and after-sales support.
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