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About DIGI Electronics

Innovation  |  Quality  |  Service

About DIGI

DIGI is a home appliance brand committed to delivering high-quality, affordable, and reliable products that meet the needs of African households. We source products from trusted manufacturers worldwide, including China, Turkey, and other reputable regions. DIGI focuses on offering modern, durable, and functional appliances tailored to the unique needs of Africa.

Our Vision for Africa & approach

DIGI’s vision is to become the leading home appliance brand in Africa. Our goal is to offer smart, affordable solutions that enhance the daily lives of African families. We aim to be relevant to a variety of lifestyles and environments across the continent, addressing the specific needs of African households.

Summary & Commitment

DIGI’s expansion across Africa will be driven by these brand guidelines, ensuring that every product, campaign, and partnership reflects the brand's core essence: empowering African homes with smart, reliable, and affordable appliances. By staying true to these values, we aim to build a brand that feels local wherever it goes.

Our Core Values

Moving Forward

Leading markets where we operate and continuously growing.

Employee Focus

Attracting, developing and retaining top talent through empowerment.

Integrity

Conducting business with ethics, respect and meeting commitments.

Teamwork

We accomplish more working together across the organisation.

Value Consciousness & Quality

Optimising resources while adhering to international quality standards.

Customer Focus

Being obsessed with understanding and exceeding customer needs.

Our Products

A Timeline of Progress

Central Trading Company founded – our story begins.

Ventured into consumer electronics, laying the groundwork for DIGI.

Launch of state‑of‑the‑art service complex elevating after‑sales support.

DIGI Electronics expands regionally with smart‑connected appliances.

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*In‑store prices may vary*